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Business and Entrepreneurship

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Agile Practices Can Help Collaborative Teams Function Better

Agile methodologies have been used in software development for the past 20 years, and many industries have been adopting these practices for their projects. There are many ways through which organizations and team leaders can approach the management of teams under them. The different methods available to a team leader have ...

Product Development Needs to Focus on the Delivery of Convenience

In the process of product development, convenience has become one of the major aspects that brands have to consider. We live in a society that now considers convenience to be one of the biggest draws toward a product or a service. Companies such as Amazon have only driven the need for convenience upwards as they have, and c...

How Businesses Should Leverage Data for Performance Optimization

Data is one of the most important resources for businesses, new and old. In today’s world, data has become one of the most valuable commodities, with major tech firms pushing to become leaders in the data sector. While big data is running the world, your own business can also utilize data. Constantly collecting facts and ...

Startup Ecosystems are Critical to the Growth of African Startups

African startups are attracting , with year-on-year comparisons showing a steady increase in said investment. There is significant and genuine interest in the potential that the continent carries in terms of developing products for the future of the globe. The increase in the number of startups on the continent has seen the...

What are No-Code Platforms? Why Do They Matter?

When consumers look at a product, there are a few main characteristics that they are looking for. Products that attract more users should be able lower the barriers to accessibility and make the processes they are designed for as streamlined as possible. There have been many tools that have been developed that help to make ...

Customer Satisfaction is a Key Driver of Business Growth

Customer satisfaction is one of the key factors that drive . No matter what the product or service you provide, you need your client base to have the best experience possible when they interact with your brand. Creating an environment that allows your customers to enjoy interacting with your business has to be one of your p...

What you Need to Know About Hiring a Team of Freelancers

Deciding you need to put together a team of freelancers can be the next step in taking your business to the next level. Choosing the right freelancers is a task that requires careful consideration as these are people that will be working on vital aspects of your project. So what do you need to consider when trying to put to...

Improving Brand Perception For Business Growth

Brand perception can be the difference between a growing customer base and the regression of your business. Building your brand is a process that requires careful consideration, effort, and time. There are several moving pieces when it comes to building a brand. To successfully achieve the results you desire, your brand has...

Why Digital Marketing is Important for Small Businesses

Small businesses need effective digital marketing to make an impression on the market. Currently, there is no better way to market your business than to use online platforms and tools. For small businesses, it is important that there is the application of effective marketing to ensure that the business establishes itself we...