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Building Blocks Of Africa Series

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Improving Brand Perception For Business Growth

Brand perception can be the difference between a growing customer base and the regression of your business. Building your brand is a process that requires careful consideration, effort, and time. There are several moving pieces when it comes to building a brand. To successfully achieve the results you desire, your brand has...

What Does a Global Recession Mean for Freelancers?

First of all, don't panic. Right now, we are talking about a what-if situation. While most indicators reflect that we might be on the brink of a global recession, we are not there yet. However, it is good to prepare for a recession as the economic signals seem to indicate that we are bound to enter into one. The last global...

Do you want to Invest in Africa? Here are the Sectors to Consider

African immigrants in the diaspora spend billions of dollars on the continent through remittances and other avenues. While most of these funds are meant to directly serve the needs of their families back home, immigrants are also interested in making economic investments in their home countries. Today, we look at why you sh...

Top 5 Remote Work Etiquette Tips to Help You Be a Better Workmate

The gig economy has created work environments that are different from the ones we were used to. The changes that have happened in the way people approach work have resulted in the growth of freelance and remote work. When we are in office spaces that we share with our colleagues, there are certain codes of conduct that we f...

The Metaverse is the Next Great Technological Leap

The technological strides that have been made have created room for a different approach to how we approach several aspects of life, from the social aspect of it through the professional side. is one of the major talking points in the tech world, a more advanced form of the internet as we know it that is more decentralized...

Social Media is Critical to the Growth of African Businesses

Social media networks have become some of the most valuable tools we have in today’s world. These digital tools have the ability to connect people from different parts of the world, and they are a vital part of how we communicate with each other. For many startups, social media platforms present a direct line of communica...

Digital Nomads Find African Cities Attractive. Why?

Digital nomadism is on the rise as more people around the globe find themselves in a position where they prefer remote work. Technology has developed to allow several professions the luxury of employing individuals that can work from anywhere in the world. With these developments and the continual growth of investment inter...

Big Data Has a Major Role in Africa’s Future of Work

Right around the world, businesses are transitioning towards Web 3, and part of these changes in how we approach work has to do with big data. With growing technology, there are several points at which user information is collected. When this information is collected, it is useless until it is properly analyzed to the benef...

Can Telecom Startups Influence Growth and Development in Africa?

The last few years have seen an accelerated change in the way we work and communicate. Advancements in digital technology have forced a shift in several aspects of our lives and . In the context of Africa, there is a lot of effort that is being put in towards preparing the continent for the future of work. Part of ensuring ...